The current platform is being delivered as a product of the ToyLabs H2020 EC c-funded project.
ToyLabs proposes the development of a unique, unified methodology that will create a multi-stakeholder network and consequently a multi-sided platform where key players in the toy industry value network (i.e. toy manufacturers, FabLabs , Toy Safety experts, childhood professionals, end customers etc.) are brought together and collaborate closely in order to come up with new, innovative toys and games.
To meet the fundamental challenges of the SME toy manufacturing industry (high costs to address Toy Safety issues, competition with large firms, operation in fragmented markets, high failure rates of new products, late response to market trends and customisation needs), the ΤoyLabs consortium was created, covering in the most representative way the spectrum of stakeholders involved and of the necessary expertise needed, in order to develop an innovative approach aiming at “redefining the game” strengthening the position of SMEs in the toy manufacturing industry.
The aim is to help the SME toy industry to create toys and games that
Thereafter, extraordinary impact may arise for toy manufacturing SMEs that, capitalising on their years of experience and expertise as a basis, will decide to make use of ToyLabs innovative methodology and applicable solution that exploits:
Therefore, ToyLabs, through the above mentioned concept, that innovates on the value network of SMEs, and based on data analytics, AR technologies, co-creation approaches and feedback management mechanisms, decreases costs of the design and manufacturing process and time to market of new products and supports toy manufacturers reach new markets.